A big portion of the developed world remains out of reach.
Full coverage of worldwide landmass with quality broadband services is not viable using terrestrial technologies only.
→ Drivers and passengers experience day-to-day frustration, as they cannot have a proper call, nor reliably stream a video, nor watch a live game
→ Car manufacturers and the transportation sector as a whole cannot progress on their vision to become digital tech companies (e.g. autonomous transportation, Mobility-as-a-Service)